International Ngoc Linh Ginseng Festival

International Ngoc Linh Ginseng Festival

Many locations in the city

Da Nang is preparing to host the international Ngoc Linh Ginseng Festival The festival is a large-scale cultural, economic, and tourism event, aiming to promote the value of Ngoc Linh Ginseng, while introducing the potential for developing medicinal herbs, promoting investment cooperation and developing health care tourism. On March 10, news from the City People's Committee. Da Nang said that the city has just issued a plan to organize the International Ginseng and Medicinal Herbs Festival in 2026. The festival takes place from August 1 - 3, at many locations in the city. The main activities are held at APEC Park, the landscape area south of the west bank of Dragon Bridge and Bach Dang Walking Street. In addition, the locations for the joint organization include: Tra Linh Commune (Ginseng God Worship Ceremony); Tra Van commune (Tra My Cinnamon Festival); Ben Hien commune (Arieu Chili Festival); and many other events in Nam Tra My, Tra Leng, and Tra Tap communes. The festival is organized to promote the special values ​​of Ngoc Linh ginseng and the growing area, honoring folk knowledge about ginseng exploitation, growing and processing. At the same time, this is an opportunity to create a forum to connect management agencies, scientists, businesses and investors at home and abroad to promote the development of the ginseng - medicinal herb value chain from farming, research to deep processing and product commercialization. Within the framework of the Festival, many unique cultural, scientific and tourist activities will take place. The highlight is the Opening Ceremony with the theme "Sam Ngoc Linh - The Essence of the Great Thousand". The program recreates the procession of the Ginseng God and the ritual of lighting the symbolic ginseng tree, theatricalizing the journey to find Sam Ngoc Linh through the prayers of the village elders, the ginseng keeper and the gong and folk songs performances of the Ca Dong, Xo Dang, Bh'noong, and Co Tu people. The second ceremony of worshiping the Ginseng God and gifting the Sam Ngoc Linh variety in 2026 is expected to take place on July 31, at the Sam Ngoc Linh Temple, Kon Pin village, hamlet 2, Tra Linh commune. The program recreates the ritual of worshiping the Sam God imbued with the identity of the Xo Dang people on Ngoc Linh peak, combining gong performances, erecting bamboo trees... In addition, the Festival also has many experiential activities, such as: Display space for OCOP products and medicinal herbs, culinary space "Great Flavors", nightly art programs, running race "Million steps to Sam Ngoc Linh Ginseng region", Tours to explore the ginseng region, and connecting events such as Golf tournament and Pickleball tournament under the Sam Ngoc Linh ginseng brand. The festival is also considered an important step in the direction of building Da Nang into a national pharmaceutical industry center, taking Ngoc Linh Ginseng as the main plant.

From 01/08/2026 - 03/08/2026

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