Psychology of domestic tourists: Why do they choose this restaurant and skip another?

Cuisine is the most anticipated experience with more than 70% of Vietnam domestic tourists (TravelViet 2024–2025). So how do your shop attract domestic tourists to choose a restaurant between countless choices? It is thanks to understanding and touching the psychology of Vietnam tourism customers.

1. Faith of the majority: Google Map & Social Network decides all

Domestic tourists rarely choose randomly. They look for "local delicious restaurants", "travel specialties" on Google, Tiktok, Facebook, read the restaurant review and view photos/videos. The shop has many good reviews, clear photos, and easy -to -find location is a great advantage.

Optimal optimization online

Please optimize images, videos, capions on Google Map, Fanpage, Tiktok to appear prominent when visitors find experience to choose a restaurant when traveling.

2. The space of the restaurant must "beautiful pictures" and clean

Domestic tourists like the shop with good light, decor with concepts, easy to take "virtual" photos. The cleanliness, not too noisy is also very important. Beautiful space will attract sharing on social networks, creating free promotion effects.

Create emotional experience

No need to be luxurious, just "just enough quality" and comfort is enough. Focus on creating an experience of eating when traveling memorable.

3. Regulatory dishes - but suitable for taste of 3 regions

Tourists like tourism specialties but still want the food to present clean and have a slight variation to match the taste, avoiding the feeling too strange. Understanding regional cuisine and refining appropriately will please the domestic tourists from anywhere.

Flexibility in processing

Keeping the "soul" of local dishes but gently customized to serve the diverse taste of Vietnamese tourists.

4. Price transparent - Do not make visitors "scared"

Nothing makes domestic tourists lose confidence quickly by being "cut beautiful" or unknown price. The shop has a clear listed menu, accepting the electronic wallet payment will score. Reasonable price is always a top priority.

Transparency and convenience

Publicize prices, encourage non -cash payment to keep reputation and build trust with domestic tourists.

5. Service attitude: Poor service will make customers leave forever

Domestic tourists are more sensitive than locals. Just an annoying employee is enough for them to judge a star and reflect on social networks. The attitude of serving the restaurant is a vital factor that determines the return of the customer.

Professional staff training

Training staff, sincere, professional, especially for guests from other areas, is the key to making a good impression.

6. Introduction from acquaintances: driver, receptionist, tour guide

Many domestic tourists choose a restaurant when traveling according to the driver's introduction, hotel reception, or tour guide. They trust locals because they are not familiar with the region.

Building partnerships