Photo of OTA standard hotel - The secret to increasing 50% clicks and closing booking for tours, combo

standard? A set of OTA hotel photos is a key factor to increase clicks, close booking and promote sales. Customers always check photos on OTA before ordering the service, so owning high quality photos is a great competitive advantage. This article will help you set up an effective OTA hotel photo, optimize tourism business.

1. Why is the image of the hotel on OTA so important?

In the fierce competition of the online tourism industry, the image plays a decisive role in attracting customers' attention. A set of OTA hotel photos not only helps customers visualize the accommodation but also evoke emotions, motivating them to make a reservation decision. Customers tend to evaluate the quality and experience of a hotel based on images displayed on OTA platforms such as Travelviet, Booking.com, Agoda, Traveloka.

1.1 Direct impact on the click and conversion rates

The image is the first and strongest factor that affects the viewer's decision. When gliding through hundreds of hotel options, a set of quality, sharp and attractive photos will immediately attract the eyes and encourage users to click to learn more. The high click means that your hotel has the opportunity to reach more potential customers. Since then, when customers have had a good initial impression on the image, the conversion rate from views to booking will also increase significantly. This is especially important for the Agency, Tour Operator or Event Planner, when you want to sell tours, travel combo with hotel. OTA standard hotel photo setup will help you lessen the price and increase the perceived value of the service.

1.2 Improving prestige and reliability

A set of professional, well -invested photos will show the professional and reliable of the hotel. This strengthens the trust of customers, helping them feel more secure when booking. In contrast, the faint, low light images, cluttered layouts or do not reflect the reality will significantly reduce the reputation of the hotel in the eyes of potential customers. Large OTA platforms also have a priority algorithm that displays hotels with beautiful, well -groomed images and light standards, contributing to improving the authority and reliability of the hotel.

2. OTA hotel photo setup sets that you need to know

To create a set of attractive and standard hotel photos, we have summarized important criteria based on practical experience and requirements from top OTA platforms. Following these principles will help you set the OTA standard hotel photo most effectively.

2.1 Avatar - "bright spot" attracted at first sight

The avatar (Thumbnail) is the first image that customers see when searching on OTA. This must be the most beautiful and impressive photo, clearly showing the unique strengths of the hotel. It could be a luxurious suit, infinity swimming pool with a beautiful view, a "expensive" balcony corner with majestic landscape, or unique architectural facade. The goal is to create curiosity and attract the click immediately. Make sure this image must have high resolution, sharp and perfect layout to make a strong impression.

2.2 Build a set of photos according to customer experience journeys

In order for customers to have a comprehensive view and feel the actual experience, the set of photos should be logically arranged, like a "virtual tour" through the hotel. Starting from private spaces to common utilities, in a natural order:

Bedroom photos: different types of rooms (Deluxe, Suite, Standard), bathroom, balcony, and facilities in the room.

Internal utilities: swimming pool, gym, spa, children's play area, reception hall.

Food area: Restaurant, bar, breakfast area (buffet), typical dishes.

Common space and landscape: relaxing area, garden, view from the hotel (sea, mountain, old city).

Photo of the actual experience of guests: Guests are enjoying meals, relaxing by the pool, checking-in at beautiful points, participating in the hotel. These images create emotions and increase authenticity, reliability.

2.3 Optimize light and professional layout

The technical quality of the image is a key factor.

Light: Priority is given to the use of natural light during the day so that the image has good brightness, true colors and bright. Avoid taking photos at night or in low light conditions without specialized equipment, because it is easy to cause blurred images, noise.

Layout: Wide -angle shooting to cover the space but make sure not to distort images, especially straight lines. Compliance with basic layout principles such as one -third rules, paths, natural photo frames to create balanced and harmonious images. Minimize the shooting by phone if it is not a photographer, because the image quality is difficult to ensure.

2.4 High resolution and standard format: stretching, no broken shape

One of the reasons for customers "ignoring at first sight" is the image broken, blurred when zooming in. To ensure sharp images on all devices, photos need high resolution. OTA platforms require a minimum size of 1024px or more (usually width).

Photo format: Always use JPG or JPEG format. Avoid using PNG because the capacity is usually large and is not optimized for the web.

Image capacity: Each image should have a capacity of less than 200kB to ensure fast page loading speed, enhance user experience and good for SEO.

Image file name: Name the image file according to the main keyword, connected by bricks, for example: setup-anh-khach-san-chuan-bota-01.jpg.

Photo size in the article: To optimize the display on the website, the image in the article should be 800px width, arbitrary vertical (usually from 400-600px). Particularly the avatar of the article should be the correct size of 800x600px.

2.5 Order of displaying images must be logical and strategic

The arrangement of photos is not only arbitrary but also a psychological strategy. Always put the most beautiful and unique photos on the first place to make the first impression. After that, lead customers through space in a reasonable order: bedroom, common utility, service (restaurant, spa), surrounding landscape. This order makes it easy for customers to imagine and "experience" the hotel systematically.

2.6 Add photos of practical experience to create emotions and increase reliability

Nothing is as convincing as true images of customers who are enjoying the service at the hotel. The photos of guests are having buffet breakfast, relaxing by the pool, checking-in in the lobby, or participating in an activity that will create a sense of reality, vividness and especially trust. These are "living" images that help potential customers more clearly visualize their own vacations there, thereby stimulating the desire to booking.

3. Actual and benefits when optimizing hotel photos on OTA

Investing in the setup of OTA standard hotel photos brings many practical benefits to tourism business units:

3.1 Enhance visibility on OTA

Large OTA platforms such as Travelviet, Booking.com, Agoda, Traveloka all have priority algorithms displaying hotels with high quality images, standard size and lighting. This not only makes it easier for customers to find your hotel but also the OTA itself displayed in a higher position in search results, enhancing the ability to reach potential customers.

3.2 Improving business efficiency for Operator and Travel Agency

For tour operators or travel agents, having a hotel list with good images is a clear competitive advantage. When introducing tours, combo for customers, you will be more confident with beautiful and professional images. This not only helps customers easily visualize and decide to buy, but also minimize prices, optimize profits. Beautiful tour combo, but the hotel image is too poor will be difficult to sell, while attractive photos will help promote sales significantly.

3.3 Brand construction and sustainable reputation

A set of quality photos is a testament to the professionalism and reputation of the hotel as well as the service provider. When customers have a good experience from the original image, they will have a positive view of your brand, easily become loyal customers and introduce to others. This contributes to building a strong and sustainable brand in the tourism market.

4. Conclusion

The setup of OTA standard hotel photos is not only a mere task but a smart investment strategy, bringing outstanding effect in increasing clicks, booking and optimizing sales. From choosing an impressive avatar, building a set of photos according to the customer's experience journey, to optimizing light, layout and ensuring high resolution, each factor plays an important role in attracting customers and building trust.

We hope these secrets and standards will help you own a perfect hotel photo set, helping to increase 50% of clicks and close booking for tours, travel combo easily. Do not hesitate to start setup of OTA standard hotel photos today to see the difference in your business performance! If you need more in -depth advice, please contact us for assistance!

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Update day : 22/07/2025