The secret to increasing low season room capacity - comprehensive strategy from operation to sales

The low season is always a big challenge for hotel owners and accommodation facilities. How to increase the low season room capacity when competing fiercely and the demand for tourism decreases? This article will share the secrets and practical strategies, help you optimize revenue and operate effectively through adjusting the smart price strategy, taking advantage of OTA channels, optimizing processes and taking care of old customers.

1. Understand the true nature of the low season to make the correct strategy

The low season is not empty, but the time when the market demand decreases and the competition has increased. Customers are more sensitive to prices, need more incentives to decide to book. Knowing the nature of the low season hotel season is extremely important to build the right strategy, avoiding mistakes affecting sales and brands.

Why should not discount massively?

When room capacity is low, many hotels often drop sharply. However, this action not only reduces revenue and profit effect, but also creates a bad habit for customers, making it difficult for them to accept normal prices when the peak season returns. Instead, optimize the flexible hotel price strategy, "semi -smart" and offer incentives at the right time to stimulate demand and ensure profit.

2. Smart price strategy helps increase low season room capacity

Applying a flexible price strategy is the key to increasing low season room capacity while ensuring revenue. This requires thorough market analysis and customer behavior.

Dynamic Pricing - Flexible price according to demand

Dynamic Pricing is a flexible way to adjust the room rates according to inventory, time and market demand. This strategy helps the hotel respond quickly to fluctuations, maximize revenue when high demand and stimulating demand when demand is low. To effectively implement, the use of modern hotel management software (PMS) such as CIHMS, Ezcloud, Blue Jay PMS is essential, because they provide analytical data and automation tools to help make accurate and timely price decisions.

Diverse Rate Plan - Price plan for each customer

Instead of a fixed price, the diversification of rate plan helps the hotel to reach many objects and encourage booking in the low season. Common types include:

Price is not repeated: incentives for guests to commit, help stabilize revenue.

Price for long-term: discounts when staying from 3-5 days, encouraging customers to stay longer.

Price for the delegation: Flexible preferential package for large delegations, tours or businesses.

Early set price: stimulating the reservations (for example, 30-60 days) with attractive prices, helping to forecast room capacity

Create a time limit and attractive combo package

Duration or Flash Deal, Last Minute Deal are powerful tools to create a sense of urgency and promote the decision to quickly book in the low season. For example:

Discount 20% when booking for 72 hours.

Resort combo: The program "At 3 nights of 2" or packages combined with catering services (F&B) and staying at special prices.

Flash Sale in golden hours.

3. Ota OTA optimize and promote on the appropriate platform

The strong and optimal presence on online room channels (OTA) is a key factor to increase low season room capacity, especially when customers tend to search for preferential and price comparisons.

4. Take advantage of PMS & CRM to take care of old customers

Old customers are invaluable assets, especially in the low season. Maintaining the relationship and encouraging them to return will help increase the low season room capacity sustainably.

Send email marketing personalization to old guests

Use data from CRM system (customer relationship management) or PMS to send personalized email marketing campaigns. For example, "Free Voucher discount 30% for August vacation" or "Exclusive incentives for loyal customers". Email content should be personalized according to the history of accommodation, interests or services they used before. This creates a sense of appreciation and encourages them to return.

Free service to increase experience and stimulate demand

Instead of just direct discount, focus on increasing the value of customers' experience. This may include:

Free breakfast or snack.

Free room upgrade.

Airport shuttle service (Shuttle Free).

Small gift package when checking-in.

5. Partnerships and expanding Beyond OTA

In addition to OTA channels, the expansion of partnerships and developing new sales channels is an important strategy to diversify customers and increase low season room capacity.

Collaborate with Travel Blogger and domestic agent

Looking for opportunities for cooperation with bloggers, KOL travel or domestic travel companies. They can promote your hotel directly to the target audience through evaluation articles, experienced videos or receive retail orders. This is an effective, personalized and highly reliable marketing channel.

Connecting with companies, schools, industrial parks

Access to companies, schools, and nearby industrial parks to offer resort packages, seminars, or team building. Create special combo packages including accommodation, meetings, or entertainment activities with preferential prices. This is a great potential source, especially for short holidays or company events.

Community development on social networks

Building and developing customer community on social networking platforms such as Facebook, Zalo, Instagram. Organize mini games, photo contest, or exclusive flash sale for group members. This not only helps to maintain interaction but also creates effective direct sales channels, reducing dependence on OTA.

6. Optimize low seasonal operation to save costs

To increase the low season room capacity, the operation of operating costs is a factor not to be missed. Optimizing internal activities will help the hotel maintain profit margin even when revenue is reduced.

Optimize staff schedule

Arrange employee working schedules flexibly, suitable for the expected number of visitors. During the low season, it is possible to rotate the position, train cross -training for more versatile employees or reduce working hours if necessary, avoiding the situation of human resources and wasting salary costs.

Save water and water maintenance periodically

Strictly control the use of electricity and water in areas without guests or less use. Perform periodic maintenance and repair of minor damage immediately. This not only saves costs but also ensures the quality of service when guests return.

Control performance with reporting software

Use the reporting features of the hotel management software (PMS) to closely monitor the ratio of room occupancy, revenue on each empty room, and the effectiveness of each sales channel. This data analysis helps you make timely adjustments to hotel marketing strategies and cost management.

Increasing low season room capacity is not only a discount, but also a smooth combination of many comprehensive strategies from effective operation, smart marketing to strict cost management. By applying the growth secrets shared in this article, your hotel can completely maintain stable revenue and achieve sustainable development even in the least guest period.

You are the owner of a hotel, homestay or business in accommodation but encounter problems such as: room capacity decreased, lack of ideas, difficulties in operating costs ...

If you are struggling with these stories, do not miss the hotel cooperation group - TravelViet - where the accommodation owners, sharing the secret of revenue growth, optimal performance and overcome all low -point seasons!

Foreign 42 view

Update day : 15/07/2025